Strongbow  —  A Force of Nature

To globally reposition Heineken’s cider brand, Strongbow, we took the cider category norms and flipped them on their head. In a category focused on beautiful orchards and sunny skies, "A Force of Nature" is a comedic, raw and metaphorical take on nature, which demonstrates how refreshing things come from resilience.

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Credits  —  We Are Pi
Katia Schutz, Stefan Foster,
Taylor Black, Karen Whitehouse

Credits  —  Partners
Partizan, Qiu Yang, 
Studio Wolfram