Strongbow — A Force of Nature
To globally reposition Heineken’s cider brand, Strongbow, we took the cider category norms and flipped them on their head. In a category focused on beautiful orchards and sunny skies, "A Force of Nature" is a comedic, raw and metaphorical take on nature, which demonstrates how refreshing things come from resilience.
![Apple_OOH copy](https://daanvandam.com/wp-content/uploads/2023/12/Apple_OOH-copy.jpg)
![Apple_OOH copy](http://daanvandam.com/wp-content/uploads/2023/12/Apple_OOH-copy.jpg)
![Apple detail](https://daanvandam.com/wp-content/uploads/2023/12/Apple-detail.jpg)
![Apple detail](http://daanvandam.com/wp-content/uploads/2023/12/Apple-detail.jpg)
![Can detail2](https://daanvandam.com/wp-content/uploads/2023/12/Can-detail2.jpg)
![Can detail2](http://daanvandam.com/wp-content/uploads/2023/12/Can-detail2.jpg)
![bottle detail](https://daanvandam.com/wp-content/uploads/2023/12/bottle-detail.jpg)
![bottle detail](http://daanvandam.com/wp-content/uploads/2023/12/bottle-detail.jpg)
![Strawberry detail](https://daanvandam.com/wp-content/uploads/2023/12/Strawberry-detail.jpg)
![Strawberry detail](http://daanvandam.com/wp-content/uploads/2023/12/Strawberry-detail.jpg)
![RB+OOH crop](https://daanvandam.com/wp-content/uploads/2023/12/RBOOH-crop.jpg)
![RB+OOH crop](http://daanvandam.com/wp-content/uploads/2023/12/RBOOH-crop.jpg)
Credits — We Are Pi
Katia Schutz, Stefan Foster,
Taylor Black, Karen Whitehouse
Credits — Partners
Partizan, Qiu Yang,
Studio Wolfram