One Shot celebrates the fragile beauty of analog by commissioning photographers to shoot new and exclusive work that we turn into limited-edition prints. Each One Shot photo is printed in an edition of one and sold sight unseen — meaning that buyers won’t know what the shots look like until after they’ve purchased them. After the prints are made, the negatives are destroyed. So no reprints. Ever.
← For Edition Three, we handed empty rolls of film to photographers Lotte van Raalte, Johan Kramer and Olya Oleinic and sent them into the world to capture a sequence of analog snaps. The 70 prints were revealed during a one-night-only exhibition at NewWerktheater in Amsterdam.