FOX Sports  —  Campaign

There’s only one way to watch football — it must be live. When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. So rather than hire actors to star in our latest spots for FOX Sports, we cast real fans and filmed their reactions. 


Credits  —  Anomaly
Zack McDonald, Richard Mulder,
Ewoudt Boonstra and Victor Ponten.

Errol Morris' — interrotron technique
By shooting through a simple two-way mirror with a video monitor mounted under the camera lens, We were able to film our subjects — while they were watching live matches — and make eye contact with him/her from the exact same angle. This helped us to capture as authentic emotions as possible.