Nike  —  Branded Content

Nike PLAYlist is an interactive content series that lets kids reclaim the fun side of sport by owning the conversation and expressing themselves through activity. A structure built for play rather than pressure, here kids are welcome to freely explore and interact with sports however they see fit: they ask the questions, design the games, and challenge elite pro athletes to play. 


Each season includes a variety of segments like Sports Lab, #TheReplay and 60 Second Hangs. In each, elite Athletes like LeBron James, Anthony Davis and Kylian Mbappé are paired with kids to inspire them to find new, inventive ways to move.

To ensure the show encourages behavior, we designed each episode to run on YouTube, and live as the first-ever Nike content to run on TikTok. 

Credits  —  R/GA
Sammi Needham, Tommy Korad, Bridget Hildebrandt, Peter Toutant, Andy Silvabello