For Nike’s 2021 global brand campaign, we empowered up-and-coming creators to tell a series of heroic and authentic stories about Nike’s incredible slate of female athletes who show up and behave in new ways. In addition to that we developed a visual system for how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem ranging from Nike.com, the Nike App, Social, Retail, Email, and Paid Audio.
World Champion sprinter Dina Asher-Smith believes you shouldn't hide from you body, you should celebrate it. And that's why she's emerging as a new kind of icon – one who is unafraid to drop the truth bombs people need to hear so girls can be unapolagetic and confident in whatever sport they try.
WNBA baller and former college superstar Sabrina Ionescu doesn’t just want to be a legendary basketball player. She wants to be the greatest. Period. Her love of the game fueled her drive to smash records and expectations. Now, she’s challenging players to keep shaking it up—until greatness isn’t divided by gender.