Nike Play New  –  Global Campaign

For Nike’s global brand campaign, we empowered up-and-coming creators to tell a series of heroic and authentic stories about Nike’s incredible slate of female athletes who show up and behave in new ways. In addition to that we developed a visual system for how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem ranging from Nike.com, the Nike App, Social, Retail, Email, and Paid Audio. 

Dina Asher-Smith

World Champion sprinter Dina Asher-Smith believes you shouldn't hide from your body, you should celebrate it. And that's why she's emerging as a new kind of icon – one who is unafraid to drop the truth bombs people need to hear so girls can be unapolagetic and confident in whatever sport they try.

Sabrina Ionescu

WNBA baller and former college superstar Sabrina Ionescu doesn’t just want to be a legendary basketball player. She wants to be the greatest. Period. Her love of the game fueled her drive to smash records and expectations. Now, she’s challenging players to keep shaking it up—until greatness isn’t divided by gender.

Credits  —  R/GA
Robyn Tenenbaum, Bridget Hildebrandt,
Erin McCarthy, Vivian Kim, Emma Ziesemer,
Andi Silvabello

Credits  —  Partners
Ruth Ossai, Sophie Jones, Anita Abayomi, 
Dana Boulos, Yasmine Diba, Jordan Ligons