Johnnie Walker  —  Plug-in

Earth Mode, a Chrome plug-in released for Earth Day that tracks your online energy use: from browsing, to streaming, to updating your social status. Once Johnnie Walker know how much you use, it calculate your carbon footprint and plant trees to neutralise it.

Earth Mode — Switch to Carbon-Neutral Browsing

 The Internet emits as much carbon as a country the size of Turkey. Impressive stat, but to make it personal we gave users an indication of what their own carbon footprint actually meant.

 Johnnie Walker planted over 100,000 trees as part of Earth Day Network’s Canopy Project. 

Credits  —  Anomaly
Dave Farthing, Jordan Shevell,
James Yeats Smith