FOX Sports  —  Campaign

When American-owned FOX Sports purchased the rights to the Dutch football league and launched they knew they would be greeted skeptically by a nation that treats the game like a religion. We created communication aimed at showing that FOX loves and understands football culture just as much as the fans — partnering with one of our favorite football-obsessed directors, Johan Kramer. The work led to new subscriptions and record-breaking ratings. 

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Credits  —  FOX Sports
Bas van de Poel, Richard Mulder, 
Mark Sloan, Zack McDonald.