Become a Legend  —  Premium

The ‘Become a Legend’-jersey is a self-initiated premium for the FIFA World Cup. When ‘Oranje’ scores, Dutch supporters can pull the front of the t-shirt over their head and celebrate like the goal getter.

Become a Legend  —  Viral

 After its release, the Internet went nuts.
This resulted in numerous publications in (inter)national newspapers, magazines, books and television shows. The shirt is currently travelling across design museums in Europe, South America and Africa.

"Genius idea" — The Cool Hunter

Credits  —  Become a Legend
Bas van de Poel